Megumi Shinozaki: Flower artist

For Megumi Shinozaki, it’s all about flowers. The Japanese artist launched edenworks in 2009 to showcase her deep-rooted passion for crafting flowers into creations that enchant and surprise alike. There are no limitations to her floral innovations: her work has ranged in size from large-scale sets to single, intricately detailed spoon. She curates shop windows and creates floral artworks for set designs, brand collaborations, magazines, artist portraits, music videos and television advertisements.

Shinozaki opened her first flower shop edenworks bedroom in Yoyogi Uehara, Tokyo, in 2015. EW.Pharmacy, a store devoted to her dried flower creations, opened in Oku-Shibuya two years later.

She also launched a paper flower project called PAPER EDEN in Milan, Italy in 2017. Her paper flower installations have since been exhibited around the world, including Amsterdam, Paris, Shanghai and across Japan.

In September 2019, she will begin “PLANT” as a place to bring creations for edenworks to life.

Philosophy

Say the word “flower” and words associated with femininity often come to mind – sensuous, elegant, complex, gentle. At edenworks, we make creations with flowers that harness their power, offering viewers a rare glimpse into their precious workings.

Inspiration for edenworks lies in the universe of flowers and their relationship with living creatures. Flowers in full bloom are often seen only by animals, insects and birds – and are normally perceived in an entirely different way to humans (for example, some animals such as cats cannot see the color red). Other areas of inspiration lie in the complex role flowers play in the food chain for animals and insects, which in turn also help flowers to reproduce.